HUBUNGAN ANTARA KONTROL DIRI DENGAN PERILAKU IMPULSE BUYING PADA REMAJA

This study aims to determine the relationship between self-control and impulse buying behaviour in adolescents. This study involved 98 adolescents aged 15 to 18 years as research respondents. Data collection was conducted online with a Google form using purposive random sampling. Based on the results of the Pearson Product-Moment correlation test analysis, the correlation coefficient value rxy = -0.652 with a significance value of 0.000 (p <0.05). This indicates that there is a significant negative correlation between self-control and impulse buying behaviour. This means that the higher the self-control, the lower the impulse buying behaviour, conversely, the higher the impulse buying behaviour, the lower the self-control in adolescents. Therefore, the hypothesis is accepted.