THE INFLUENCE OF PRODUCT DIVERSITY, DISCOUNTS AND SERVICE QUALITY ON CONSUMER SATISFACTION AT THE BELLEZA MOJOAGUNG COSMETIC STORE

This research aims to find out the influence of product diversity, discounts, and service quality on consumer satisfaction. Descriptive quantitative research is a type. This research involved consumers of the Belleza Mojoagung Cosmetic Shop. Data collection was carried out using a questionnaire in the form of a questionnaire. Sampling used non-probability aside, namely a population of 1000 using the Slovin formula to 90 respondents. The data analysis method used is multiple linear regression analysis, T and F tests. The results of this study found that product diversity partially has no effect on consumer satisfaction, partial discounts have a positive effect on consumer satisfaction, service quality partially has a significant positive effect on satisfaction. consumer. Product Diversity, Discounts, Service Quality on Consumer Satisfaction at the Belleza Cosmetic Store.