THE EFFECT OF PERCEIVED BENEFITS, EASE OF USE AND PERCEIVED SECURITY ON INTEREST IN USING SEABANK DIGITAL BANKS

This research aims to find out how perceived usefulness, ease of use, and perceived security influence interest in using the SeaBank digital bank. Descriptive quantitative research is a type. This research involved students from the Faculty of Economics, Darul 'Ulum University, Jombang. Primary data collection was carried out using questionnaires in the form of Google forms and questionnaires, interviews and observations. Collecting secondary data with documentation and literature study. Sampling used a non-probability sampling method with a purposive sampling technique, namely a sample size of 81 respondents. The data analysis method used is multiple linear regression analysis, t and F tests. The results of this study found that perceived usefulness partially has a significant positive effect on interest in using, partial ease of use has no effect on interest in using, partial perception of security has a positive and significant effect towards User Interests. Perceived usefulness, ease of use, and perceived security simultaneously influence interest in using the SeaBank Digital Bank among students at the Faculty of Economics, Darul 'Ulum University, Jombang, class of 2021-2024.
Keywords: Perceived Benefits, Ease of Use, Perceived Security, Interest in Using