Yuli Kristanti Putri, Tri (2023) THE INFLUENCE OF PRICES AND QUALITY OF SERVICES CUSTOMER SATISFACTION WITH THE COMPANY MAKEUP AND DECORATION SERVICES MAHKOTA WEDDING. Other thesis, Universitas Darul Ulum.
![[thumbnail of Abstrac]](http://repository.undar.ac.id/style/images/fileicons/text.png)
Text (Abstrac)
S1-2023-192361201010-Abstrak.pdf - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (181kB)
Text (Bab 1 Introduction)
S1-2023-192361201010-BAB 1 Introduction.pdf - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (529kB)
Text (Reference)
S1-2023-192361201010-Reference.pdf - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (268kB)
Text (Full Tesis)
S1-2023-192361201010-Full Report.pdf - Submitted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB) | Request a copy
Abstract
Tri Yuli Kristanti Putri Supervisor Betty Rahayu, SE., M.Si. H. Machin,
SE., M.Si, Faculty of Economics, Darul Ulum University, Jombang, Born in
Jombang, July 20 1998. The Effect of Price and Service Quality on Consumer
Satisfaction in Crown Jombang makeup and decoration services company. Chief
Advisor Betty Rahayu, SE., M.Si. H. Machin SE., M.Sc. as Advisory Commission,.
This study aims to find out 1) the effect of price partially on customer
satisfaction of Crown makeup and decoration services company, 2) the effect of
service quality partially on customer satisfaction of makeup and decoration
services company, 3) the simultaneous effect of price and service quality on
customer satisfaction of makeup and decoration services company. The research
approach used the quantitative positivist method by collecting a sample of 80
respondents from Crown Decoration and Makeup customers. Data analysis used
SPSS 22 software for Windows OS computers.
The results showed: 1) Price has a partial positive effect on customer
satisfaction, 2) Service quality has a partial positive effect on customer satisfaction,
3) Price and service quality have a simultaneous effect on customer satisfaction.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Price, Service Quality, Consumer Satisfaction |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance Universitas Darul Ulum > Fakultas Ekonomi > Manajemen Universitas Darul Ulum > Fakultas Ekonomi > Manajemen |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Tri Yuli Kristanti |
| Date Deposited: | 25 Oct 2023 05:18 |
| Last Modified: | 25 Oct 2023 05:18 |
| URI: | http://repository.undar.ac.id/id/eprint/381 |
Actions (login required)
- View Item