Pengaruh harga dan promosi terhadap minat beli konsumen

Syadat Junaidi, Ahmad (2025) Pengaruh harga dan promosi terhadap minat beli konsumen. Other thesis, Universitas Darul Ulum.

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Abstract

ABSTRACT

Pengaruh Harga Dan Promosi Terhadap Minat Beli Konsumen Pada Umkm Telur Asin Desa Gambiran Di Jombang

Ahmad Syadat Junaidi
Fakultas Ekonomi Universitas Darul ‘Ulum

Dosen Pembimbing:
1. HJ. Wina Nurhayati, S.E,M.Si
2. Hasannudin Nursalim P, S.E,M.M

This research aims to determine the effect of price and promotion on consumer buying interest in Gambiran salted egg MSMEs. This research uses quantitative methods with 100 respondents through questionnaires. The data source uses primary data. Data analysis was carried out with the help of the SPSS program. The results of this research show that price and promotion partially have a positive and significant effect on consumer purchasing decisions.

Keyword: Price, Promotion, consumer buying interest

Item Type: Thesis (Other)
Uncontrolled Keywords: Keyword: Price, Promotion, consumer buying interest
Subjects: H Social Sciences > HF Commerce
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Ahmad Syadat Junaidi
Date Deposited: 05 Oct 2025 06:44
Last Modified: 05 Oct 2025 06:44
URI: http://repository.undar.ac.id/id/eprint/1916

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