ANALYSIS OF THE IMPLEMENTATION OF QRIS USE ON CONSUMER SATISFACTION OF ME GACOAN JOMBANG

This study analyzes the influence of service quality, security, and ease of use of QRIS on customer satisfaction of Me Gacoan Jombang, amidst the rapid development of digital payments, particularly QRIS as one of the popular digital payment methods. This research employs a quantitative method using multiple linear regression analysis, with sampling techniques utilizing questionnaires from 75 respondents, processed using SPSS 21. The results indicate that security and ease of use have a positive relationship with customer satisfaction, while service quality is not significant on a partial basis. However, simultaneously, all three variables significantly affect customer satisfaction. This study recommends enhancing standards in all three aspects in an integrated manner to improve customer satisfaction.