HUBUNGAN ANTARA MINDFULNESS DENGAN IMPULSIVE BUYING ONLINE PADA DEWASA AWAL YANG SUDAH BEKERJA

In the early adulthood phase, easy access to online shopping platforms makes individuals increasingly vulnerable to unplanned purchasing behavior, also known as impulsive buying. This study aims to determine the relationship between mindfulness and online impulsive buying in working young adults. This study involved 88 respondents from working young adults. In this study, data regarding the mindfulness and online impulsive buying variables were obtained through the use of psychological instruments in the form of scales that have been compiled based on validity and reliability. The data collection technique was carried out online with a Google form using purposive random sampling. Based on the results of the Spearman Rho Nonparametric correlation test analysis, the Rho correlation coefficient value was obtained = -0.218 with a significance value of 0.041 (p <0.05). This indicates that there is a negative correlation between mindfulness and impulsive buying.