PENGARUH STRATEGI PEMASARAN TERHADAP PENJUALAN PRODUK INDOMIE DI PT. INDOMARCO ADI PRIMA DI KECAMATAN DAWAR MOJOKERTO

t Indomie Product Sales at PT. Indomarco Adi Prima. Quantitative
research is its type. This study involved outlet owners who collaborate with PT.
Indomarco Adi Prima. Primary data collection was carried out using a
questionnaire in the form of a google form. Secondary data collection with
documentation and literature studies. Sampling using a non-probability
sampling method with a purposive sampling technique, namely a sample size of
30 respondents. The data analysis method used is descriptive statistical
analysis, data quality testing (validity testing and reliability testing), classical
assumption testing (normality testing, multicollinearity testing,
heteroscedasticity testing), multiple linear regression, hypothesis testing (t-test
and F-test). The results of this study found that the product did not affect
product sales, price did not affect product sales, place did not affect product
sales, while promotion affected Product Sales. Product, price, place and
promotion together affected Indomie Product Sales at PT. Indomarco Adi
Prima.