The Influence Of Product Quality, Price And Market Reach On Purchase Decisions For Refill Perfume At Syifa Perfume Outlets In Mojokerto

This study aims to determine the influence of product quality, price, and
market reach on the decision to purchase refillable perfume at Syifa perfume
Mojokerto outlets. The influence to be known is whether there is a significant
influence or not, research, the type of research used by the quantitative method by
explaining the relationship between the variables studied, as well as the influence
of the relationship between one variable and another variable, this study uses the
population as a respondent, the test tool used is in the form of a questionnaire
distributed to the respondents, from the results of this test it can be concluded that
the quality of the product does not have a significant effect on the Purchase
decision, price has a significant effect on purchase decision and market reach does
not have a significant effect on purchase decision.
Keywords: Product Quality, Price, Market Reach and Purchasing Decisions