BUSINESS ANALYSIS AND MARKETING OF GADUNG CRIPS (Dioscorea hispida l) IN MADE VILLAGE, KUDU DISTRICT JOMBANG DISTRICT

ABSTRAC
This research aims to determine the form of marketing channels, marketing margins,
price share received by producers and the marketing efficiency of gadung chips in gadung
chip farming businesses in Jombang Regency. This research uses quantitative descriptive
methods. Sampling was carried out purposively. Respondents include producers, retailers,
collectors and consumers. Data was obtained from direct observation in the field through
interviews and questionnaires. The research results show that the marketing channel for
Gadung chips consists of two marketing channels, namely; level zero channels consist of
ro, level 1 marketing
channels are IDR 20,000 and level 2 marketing channels are IDR 20,000. The share of
prices received by level zero channels is non-existent, the share of prices in level 1
channels is 63%; while in level 1 channels it is 20.5%. The efficiency value in level zero
marketing channels is non-existent, in level 1 marketing channels it is 63% so it can be
seen that marketing channels in channel one are more efficient because the marketing
costs incurred in the first channel are less.
Keywords: Gadung chips, marketing margin