THE ROLE OF THE VILLAGE HEAD IN IMPROVING SERVICES PUBLIC VIA ID-BILLING FOR PAYMENT OF LAND AND BUILDING TAX (PBB)

THE ROLE OF THE VILLAGE HEAD IN IMPROVING SERVICES
PUBLIC VIA ID-BILLING FOR PAYMENT OF LAND AND BUILDING TAX (PBB)
GAGAS ERDI SAPUTRO
NIM : 202365201005
ABSTRACT
This study evaluates the role of the Head of Jogoroto Village in enhancing public services
through the implementation of ID Billing for land and building tax (PBB) payments. Based on
interviews with the Village Head, the Village Secretary, the Head of Public Services, and
residents, it was found that the Village Head, Mr. Sodirin, played a crucial role in the
dissemination and education of the ID Billing system. The research employed a qualitative
method, allowing for an in-depth exploration of the roles and experiences of the informants in
the implementation process. According to Erving Goffman's role theory, Mr. Sodirin manages
public impressions as an efficient leader, acts as a facilitator of technological change, and
adjusts strategies to address infrastructural and social challenges. The study concludes that Mr.
Sodirin's effective leadership in the implementation of the ID Billing system helped build trust
and support the technological adaptation of the village residents, thereby enhancing the quality
of public services in Jogoroto Village.
Keywords: taxes, public services, role of village head