Effectiveness of Group Counseling Thoght Stopping Techniques for Reducing Impulsive Buying E-Commerce in Students.

Avy Lutfianti 2024. Effectiveness of Group Counseling Thoght Stopping Techniques
for Reducing Impulsive Buying E-Commerce in Students. Thesis, Guidance
and Counseling. Faculty of Teacher Training and Education, Darul 'Ulum
University Jombang. Supervisor (I) Siti Arifah, M.Psi. (2) Dr. Ely Roy
Madoni, M.Pd., Kons.
Keywords: Group Counseling, Thought Stopping Technique, Impulsive Buying E
commerce.
Impulsive Buying E-Commerce is the behavior of buying goods on purpose
without thinking long about the impact and use of the goods. which can be influenced
by several things such as hedonic shopping motives, shopping lifestyle, money
availability, sales promotion, and presence of others. Then, to reduce (reduce) high
levels of e-commerce impulsive buying, thought stopping technique group counseling
is needed. The aim of this research is to find out whether thought stopping technique
group counseling is effective in reducing impulsive e-commerce buying in students.
The method used in this research is quantitative with a one group pretest
posttest design. This research uses a research questionnaire with a Likert scale
measurement scale that has been tested by experts, then validity and reliability tests are
carried out. The subjects of this research were students of the Guidance and Counseling
Study Program, Faculty of Teacher Training and Education. Then the number of
samples taken was 8 students in semesters 2, 4, and 6 using purposive sampling
techniques. Data analysis used the normality test, homogeneity test and t test with the
help of SPSS 22 for Windows.
The research results show that thought stopping technique group counseling
is effective in reducing students' impulsive buying of e-commerce. It can be proven by
analysis of paired sample T-test data with (sig < 0.05) which shows that Sig (2-tailed)
is 0.001 < 0.05, so Ho is rejected and Ha is accepted. So it can be concluded that there
is an average difference between the pretest and posttest results, which means that
thought stopping technique group counseling can reduce impulsive e-commerce buying
in students.