ANALISIS PERUBAHAN PERILAKU KONSUMEN DAN DAMPAK TERHADAP KEPUTUSAN PEMBELIAN BELANJA ONLINE SELAMA BULAN RAMADHAN

musyafa'ah, lailatul (2024) ANALISIS PERUBAHAN PERILAKU KONSUMEN DAN DAMPAK TERHADAP KEPUTUSAN PEMBELIAN BELANJA ONLINE SELAMA BULAN RAMADHAN. Other thesis, Universitas Darul Ulum.

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Abstract

ABSTRACT
ANALYSIS OF CHANGES IN CONSUMER BEHAVIOR AND IMPACT
ON ONLINE SHOPPING PURCASHING DECISION DURING THE
MONTH OF RAMADHAN
Lailatul Musyafa’ah
Fakultas Ekonomi Universitas Darul ‘Ulum
Lailamusyafaah14@gmail.com
Supervisor:
1. Ach. Muzajjad, SE., M.Si
2. Hasannudin Nursalim Putra, SE.MM
This research aims to determine changes in consumer behavior and the
impact on online purcashing decisions during the month of Ramadhan. The
influence that I want to know is the influence of Shopee online purcashes during
the month of Ramadhan. This research uses purposive sampling which explains that
the number of the population is unknown so the sample calculation uses the Slovin
formula with a sample size of 96 online ressponden, with a minimum of 1 Shopee
online transaction. The test tool used is SPSS version 20. The test result show that
consumer behavior has a positive value or has a significant influence on Shopee
online purchasing decisions during the month of Ramadhan.
Keywords: consumer behavior, purcashing decisions, e-commerce, mont of
Ramadhan

Item Type: Thesis (Other)
Uncontrolled Keywords: consumer behavior, purcashing decisions, e-commerce, mont of Ramadhan
Subjects: H Social Sciences > H Social Sciences (General)
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: lailatul musyafaah
Date Deposited: 03 Oct 2024 03:13
Last Modified: 03 Oct 2024 03:13
URI: http://repository.undar.ac.id/id/eprint/765

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