THE ROLE OF DIGITAL TECHNOLOGY IN THE IMPLEMENTATION OF GREEN ACCOUNTING TOWARDS CORPORATE SOCIAL RESPONSIBILITY (CSR) AT B-MART REJOSO PETERONGAN JOMBANG

This study aims to determine the role of digital technology in the implementation of green accounting on corporate social responsibility at B-Mart Rejoso Peterongan Jombang. The thing that wants to be known is about how a technology can help the community in communicating with B-Mart about the things they want to convey. In addition to the use of digital technology, this research also aims to find out how green accounting plays a role in corporate social responsibility (CSR) which focuses on the response to social and environmental responsibility of B-Mart Rejoso Peterongan Jombang. This research involved several informants to be interviewed and respondents to fill out questionnaires. This research uses random sampling techniques, which focus on random sampling based on area or region (cluster random sampling). From this study it can be concluded that the use
of digital technology is highly approved by the community in supporting the application of green accounting to realize the response to the responsibility of BMart to the social environment around it, especially to customers.