PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH (STUDI KASUS PADA KONSUMEN GENERASI Z DI KABUPATEN JOMBANG)

Antin, Nyimmas Darah (2024) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH (STUDI KASUS PADA KONSUMEN GENERASI Z DI KABUPATEN JOMBANG). Other thesis, Universitas Darul Ulum.

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Abstract

This research aims to determine the influence of product quality and
price on purchasing decisions for Wardah products (case study of generation Z
consumers in Jombang district). The method used in this research is a quantitative
method. The analysis used is multiple linear regression analysis. In taking
samples using the lemeshow formula with 97 respondents. Meanwhile, the data
collection methods used were interviews, questionnaires and documentation. The
methods used to process and analyze data are validity testing, reliability testing,
descriptive analysis, multiple linear analysis and hypothesis testing. The test
results that have been carried out from this research show that product quality
and price are able to influence the decision to purchase Wardah products by
generation Z consumers.
Keywords: Product Quality, Price and Purchasing Decisions.

Item Type: Thesis (Other)
Uncontrolled Keywords: Product Quality, Price and Purchasing Decisions
Subjects: H Social Sciences > H Social Sciences (General)
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Depositing User: nyimmas darah antin
Date Deposited: 22 Sep 2024 04:18
Last Modified: 22 Sep 2024 04:18
URI: http://repository.undar.ac.id/id/eprint/662

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