PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA UMKM KRIPIK GADUNG DESA MADE DI JOMBANG

The Effect Of Service Quality And Word Of Mouth On Customer Satisfaction In Tutoring For Great Children In Dam Village

Ayu Nur Fadhillah
Faculty of Economics, Darul'Ulum University ayufadhillah119@gmail.com

Guide Professor:
1. Dra. Hj. Aslichah, M.Si
2. Rubait Dasururi, SE., M.Si

This research is about prices and promotions on consumer buying interest in MSME consumers of gadung chips in Made village, Kudu District, Jombang Regency. This study was conducted to find out whether there is an influence of price and promotion on consumer buying interest in MSME consumers of gadung chips in Made village, Kudu district, Jombang Regency. This research is a quantitative research. The research data was collected using a questionnaire distributed to consumers using a google form. The number of samples was 60 respondents. The results of this study are that price variables do not have a significant effect on consumer buying interest. Meanwhile, promotional variables have a significant effect on consumer buying interest. In addition, based on the results of spss output, price variables and promotions have a significant effect simultaneously on the buying interest of MSME consumers of gadung chips in Made village, Kudu District, Jombang Regency.

Keywords: Price, Promotion, Consumer Buying Interest