The influence of cervicequality, facilities and prices on JNE consumer satisfaction in Jombang Regency

This study aims to analyze and explain the effect of service quality (X1),
facilities (X2), and price (X3) on consumer satisfaction (Y) and to find out which
independent variables have the most dominant influence.
The type of research used is descriptive quantitative research. The sampling
technique used was random sampling with a sample of 100 JNE consumers at the
Jombang branch. Researchers used descriptive statistical analysis, a data quality
test (validity and reliability test), a classical assumption test (normality test,
multicollinearity, and heteroscedasticity), and hypothesis testing (multiple linear
regression test, partial test (t test), simultaneous test (F test), and testing the
coefficient of determination (R2).
The results of this study indicate that the variables service quality and price
have a positive and significant effect on the consumer satisfaction variable,
meaning that the higher the service quality and price, the higher the customer
satisfaction. Meanwhile, the facility variable has a positive and insignificant effect
on consumer satisfaction. This means that the increase in facilities has a positive
effect but does not increase customer satisfaction.