THE INFLUENCE OF INTERNAL COMMUNICATION ON THE ORGANIZATIONAL PERFORMANCE OF COOPERATIVE TRADING HOUSE WITH THE MEDIA OF PRO-ACTIVE TECHNOLOGY, ORGANIZATIONAL INNOVATION, AND ORGANIZATIONAL LEARNING

ABSTRACT
This research was carried out in the background of the Cooperative Trading
House (CTH) organization in East Java. The research aims to enhance
understanding of CTH performance in a theoretical model by proposing
internal communication as exogenous variables, proactive technology,
organizational learning and organizational innovation as endogenous
variables, and endogenous variables of CTH performance. Research
variable data were collected using a questionnaire through WhatsApp &
Mail Survey. The population of this study is all CTH management and
Micro, Small and Medium Enterprises (MSME) owners who are members
of CTH. The research sample was taken of 318 people by purposive
sampling technique. Research data were analyzed by path regression
analysis. The results of the organizational analysis show that the organic
organizational structure of CTH is an adhocracy type that functions as a
basis for internal communication. The results of statistical analysis show
that internal communication is becoming the mainstream in CTH
operations. Internal communication is a driving force for proactive
technology, organizational learning and CTH performance. Organizational
learning has the strength of connecting internal communication that
enhances CTH performance as well as CTH's internal communication
bridge towards innovative organizations.
Key words: Cooperative Trading House (CTH), internal communications,
proactive technology, organizational learning, organizational innovation,
performance.