HUBUNGAN FEAR OF MISSING OUT (FOMO) DENGAN IMPULSIVE BUYING BEHAVIOR DI E-COMMERCE TIKTOK SHOP PADA PEKERJA EMERGING ADULTHOOD

Damayanti, Nilo (2025) HUBUNGAN FEAR OF MISSING OUT (FOMO) DENGAN IMPULSIVE BUYING BEHAVIOR DI E-COMMERCE TIKTOK SHOP PADA PEKERJA EMERGING ADULTHOOD. Other thesis, Universitas Darul 'Ulum.

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Abstract

This study aims to determine the relationship between Fear of Missing Out and Impulsive Buying Behavior on the TikTok Shop e-commerce platform among emerging adult workers. The subjects were emerging adult workers aged 18-29 who actively used the TikTok Shop platform. The number of respondents in this study was 105. Data collection was conducted online using a Google Form. Purposive sampling was used. Based on the results of the non-parametric Spearman Rho correlation test, the correlation coefficient was 0.658 with a significance value of 0,001 (p <0.05). This indicates a significant positive relationship between Fear of Missing Out and Impulsive Buying Behavior on the TikTok Shop e-commerce platform among emerging adult. Therefore, the hypothesis in this study is accepted.

Item Type: Thesis (Other)
Uncontrolled Keywords: Fear of Missing Out, Impulsive Buying Behavior, TikTok Shop, Emerging Adulthood.
Subjects: H Social Sciences > HG Finance
Universitas Darul Ulum > Psikologi > Psikologi
Universitas Darul Ulum > Psikologi > Psikologi
Depositing User: Nilo Damayanti 1
Date Deposited: 28 Sep 2025 04:29
Last Modified: 28 Sep 2025 04:29
URI: http://repository.undar.ac.id/id/eprint/1693

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