THE INFLUENCE OF STORE ATMOSPHERE, SERVICE QUALITY, AND PROMOTION ON COFFEE SHOP BEHAVIOR COFFEE CUSTOMER LOYALTY IN JOMBANG

Khoiri Ayu Lestari, Miftakhul (2025) THE INFLUENCE OF STORE ATMOSPHERE, SERVICE QUALITY, AND PROMOTION ON COFFEE SHOP BEHAVIOR COFFEE CUSTOMER LOYALTY IN JOMBANG. Other thesis, Universitas Darul Ulum.

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Abstract

Coffee drinking culture and business competition in the coffee industry are
growing rapidly in the current era. Many coffee shop businesses compete to attract
consumers. This research aims to determine the influence of store atmosphere,
service quality and promotion on coffee shop customer loyalty at Behavior Coffee
Jombang. The research method used in this research was quantitative with a sample
of 100 customers of the Behavior Coffee coffee shop using a questionnaire test tool
that was distributed and filled in by respondents at the research location. The results
that can be concluded in this research are that store atmosphere has a significant
effect on customer loyalty, service quality has a significant effect on customer
loyalty, promotion has a significant effect on customer loyalty, and these three
variables have a positive and significant effect on customer loyalty.
Keywords: Store Atmosphere, Service Quality, Promotion, Customer Loyalty.

Item Type: Thesis (Other)
Uncontrolled Keywords: Store Atmosphere, Service Quality, Promotion, Customer Loyalty.
Subjects: Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Universitas Darul Ulum > Fakultas Ekonomi > Manajemen
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Miftakhul Khoiri Ayu
Date Deposited: 20 Sep 2025 04:09
Last Modified: 20 Sep 2025 04:09
URI: http://repository.undar.ac.id/id/eprint/1480

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