THE INFLUENCE OF THE USE OF SOCIAL MEDIA, PRICE LEVEL, AND SPOT AREA LOCATION ON CONSUMER BUYING INTEREST IN THE GIRAS GANGSAR COFFEE SHOP, MOJOKERTO

The aim of this research is to examine the influence of social media use, price level and spot location on consumer buying interest at the Giras Gangsar Coffee Shop, Mojokerto. This research uses a multiple regression analysis method involving 75 respondents, namely customers who visit the shop. The sampling technique used was non-probability sampling, with data collection carried out through questionnaires. The research results show that together, social media, price level, and spot location have an influence on consumer buying interest. Separately or separately, social media also influences consumer buying interest, as do price levels and spot area locations, each of which does not influence consumer buying interest at Warung Kopi Giras Gangsar, Mojokerto. Of these three variables, social media is the factor that has the most influence on consumer buying interest in this coffee shop.