DESY RESITA KUSUMA WARDANI, DESY (2021) THE INFLUENCE OF INTERNET KOUTA PACKAGE PRICE AND PROMOTION ON THE TELKOMSEL PRIMARY CARD PURCHASE DECISION (Case study of Management Study Program Students, Faculty of Economics Management, University of Darul 'Ulum Jombang). Other thesis, UNIVERSITAS DARUL ULUM JOMBANG.
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Abstract
The purpose of this study was to determine the effect of the price and promotion of internet quota packages on the decision to purchase Telkomsel's starter pack, either simultaneously or partially, and to find out which independent variables had the dominant influence on the decision to purchase Telkomsel's starter pack.
The type of research used in this study is the questionnaire method and the number of samples in this study was 60 respondents. The sampling technique was obtained using the Slovin formula method. The data sources use primary data and secondary data, namely literature and the internet. While the data analysis technique used in this study is quantitative analysis using analysis through the SPSS program.
The results of the study based on multiple linear regression analysis using the F test, it can be concluded that the price and promotion variables have a simultaneous influence on the decision to purchase Telkomsel prime cards. The results of the T test can be concluded that the promotion and price variables have a partial effect on purchasing decisions. It was found that the promotion variable had a dominant influence on the decision to purchase Telkomsel internet quota packages at the Faculty of Economics, Darul 'Ulum University, Jombang.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Keywords: Price, Promotion, Purchase Decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance University Structure > Fakultas Ekonomi > Manajemen University Structure > Fakultas Ekonomi > Manajemen |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | henny |
| Date Deposited: | 20 Oct 2021 11:52 |
| Last Modified: | 20 Oct 2021 11:52 |
| URI: | http://repository.undar.ac.id/id/eprint/1694 |
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