PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BERAS LOKAL (Study pada CV. Karya Mandiri Pangan di Kabupaten Jombang)

Arsyad Rizal Shorahaki, Arsyad (2021) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BERAS LOKAL (Study pada CV. Karya Mandiri Pangan di Kabupaten Jombang). Other thesis, Universitas Darul Ulum.

[img] Text (bab 1 introduction)
S1-2021-172361201050-Bab I.pdf - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[img] Text (bibliography)
S1-2021-172361201050-Bibliography.pdf - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (563kB)
[img] Text (full tesis)
S1-2021-172361201050-Complete_112154.pdf - Submitted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (15MB) | Request a copy
[img] Text (S1-2021-172361201050-Abstract)
S1-2021-172361201050-Abstract.pdf

Download (205kB)

Abstract

Arsyad Rizal Shorahaki, 2021: Faculty of Economics Management Study
Program at 'Darul Ulum University Jombang, 28 June 1997. EFFECT OF PRICE
AND PRODUCT QUALITY ON INTEREST TO BUY LOCAL RICE (Study on CV.
Karya Mandiri Pangan in Jombang Regency). Chief Advisor Rubait Dasururi,
SE., M. Si. Supervisory Commission H. Machin, SE., M.Sc.
his study aims to determine the effect of price and product quality on interest
in buying local rice (Study on CV. Karya Mandiri Pangan in Jombang Regency).
The population in this study are consumers at CV stores. Karya Mandiri Pangan,
with a sample of 61 respondents calculated using the slovin formula. For data
analysis used in this study is multiple linear regression analysis using IBM SPSS
version 25.
The results of this study indicate that partially, simultaneously, price and
product quality have a significant positive effect on buying interest in local rice at
CV Karya Mandiri Pangan. Price is the most dominant variable in this study.
Keywords: Price, Product Quality, Buying Interes

Item Type: Thesis (Other)
Uncontrolled Keywords: Price, Product Quality, Buying Interest
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
University Structure > Fakultas Ekonomi > Manajemen
University Structure > Fakultas Ekonomi > Manajemen
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: henny
Date Deposited: 09 Oct 2021 23:16
Last Modified: 09 Oct 2021 23:16
URI: http://repository.undar.ac.id/id/eprint/1499

Actions (login required)

View Item View Item